Wow a campaign AD featured with stars . And this is definitely more reason why we should have ‘#MyCalvins’ . The star-studded Fall 2016 Campaign Ad features the likes of Kate Moss, Young Thug, James Rodriguez, Bella Hadid, Zoe Kravitz, Frank Ocean, Grace Coddington, Preston Gerber, Henry Rollins among others . While this is more or less a welcome back to the Calvin fam for Kate, it is however a first timer thing for the likes of Young thug, Frank Ocean and lot more
The images and video were shot by photographer and filmmaker Tyrone Lebon.
“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. “We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share."
Images : Calvinklein.com
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